Stemming from our belief that any successful marketing initiative must be grounded in a true understanding of the customer, we leverage the continuous capture of customers’ perceptions, behaviors, and mundane everyday thoughts by social networks which are transforming businesses’ ability to conduct real-time research. We partner with the best in the social listening, online panels and digital research industries. By tapping into the wealth of social data, we utilize natural language processing (NLP) and AI to analyze social conversations and uncover deep insights and human truths while always remaining GDPR compliant. Our researchers and analysts combine different research approaches including digital ethnography, customer journey mapping, and deliver insightful and actionable customized reports, including brand audits, competitor analysis and industry trends.
